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AVIS launches a new car rental service with Cupido.Cupido / 17-05-2013

Following the innovation strategy that Avis defined for 2013, Avis is now launching a service named “Avisflex”, that consists in a medium term car rental with a minimum period of 6 months and all the maintenance, insurance and taxes included in the payment fee. This service allows a private customer to change cars every 6 months at need or will

Cupido has prepared the PR, media and digital campaign in order to communicate this new service. The launch of this “Avisflex” service is also a way to sustain the top-of-mind set of the Avis brand in the Portuguese market, strengthen the long term commitment between Avis and their private customers as well as reinforce their brand positioning in the car rental market.



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