Insomnia Hungary, the agency of record for Opel Aftersales will stay so for the next three years. The management of Opel of Hungary has recently signed a three year contract for all advertising services with the Budapest communications company. The decision came following the evaluation of Insomnia’s performance over the past eighteen months, which resulted in, among others, winning a Silver EFFIE. EFFIE is an award recognizing the efficiency of an adverting campaign. In Insomnia’s case the TV and radio campaigns have resulted in a significant increase in older-than-four-year old Opels brought to be serviced by factory service stations.