We’ve signed the launch campaign of Romania’s first lifestyle center – Palas Iasi. The campaign was visible in all media communication channels, from TV to radio, press, as well as outdoor and online. Also, Vitrina has conceived and implemented the launching event which consisted in setting a new record of simultaneously launching paper lanterns. At the inauguration of Palas Iasi were launched 12.740 lanterns, beating the record established in India of launching 1.000 lanterns.
The launching campaign of Romania’s first lifestyle center and its inauguration event.