The concept New wellness era has been created to strongly communicate that in the wellness world something has changed and it won’t be the same nevermore. An high-impact annoucement, a breaking concept that communicates to target and to end user at the same time that mywellness changes the world of wellness. Thanks to mywellness by Technogym everybody could live a total wellness experience never tried before. More interaction, much fun, more freedom…a wellness new era that is going to start and that Technogym invites everybody to be part of. An approach that creates the necessary curiosity of an innovative project and allows Technogym to confirm its leadership in giving a twist to the market.